Analytics : Understanding Your Numbers

“Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions.”

Business metrics derived from social media analytics may include engagement rate, demographics analysis and so much more which could be measured by the number of followers for an Instagram account and number of likes or comments you get. With social media monitoring, you can build your case for brands and use it to establish the right price for an collaborations.

Based on factual numbers you can pinpoint your exact added value for the brand reaching out to you. This will also help you to chase brands and show them what you can bring to the table – all bullshit aside.
Whether you like it or not, most brands will only at potential performance which can higher their Return On Investment ; this could be direct sales, awareness, reach, traffic, and more !

Feeling a bit lost? No worries, our workshop will teach you everything you need to know about social media metrics!

Without a doubt, one of the biggest challenges brands face when rolling out an influencer marketing campaign is figuring out how to properly evaluate potential influencer partners.

Our workshop will show how to leverage this opportunity to it’s full potential and demonstrate to brands why you are an asset for them to amplify their message or campaign.

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