You wouldn’t start building a house without a blueprint, a sculpture without a sketch, or a company without a mission statement. So, there should be no content creation without a plan. Otherwise you risk getting derailed from your objective.
A content strategy includes everything from social media profile, brand and tone to how you will promote your content and eventually repurpose it. During our workshops we will explain you how to create your content plan, step-by-step.
While social media is a relationship building tool, it can be used to promote content. It’s all about finding the right balance between self-promotion, sharing useful information, and entertainment. Facebook, Twitter, Instagram, YouTube, and Snapchat are all great mediums to both create and share relevant content. The key is modifying that content to fit the platform.
We marketers are busy. We don’t have time to waste on inefficient systems. That’s why we create processes for everything we do. We devise a system, roll it out, tweak it until it works, then repeat that system over and over to generate the results we want. Content creation is no different.
Your content themes should align not only through your brand voice, but visually as well. For example, Pantone consistently uses similar visuals to help tell a better story on Instagram. Using vibrant and colorful content highlights its products and increases interaction (aka: clicks, engagement and traffic).
We wont limit the workshop to just posts – we will also explore playing with filters for stories and Instagram Live features !