Traditionally a media kit is used by brands or publishers. For brands, a media kit (or often called a press kit) is a succinct little package to tell the media what they’re all about. For publishers, it’s a way to give potential advertisers a look at their publication, advertising rates, and ad specs.
For bloggers, a media kit is like a cross between the two. Think of a blogger media kit like a resume: it’s your way to highlight your blog, your audience, your accomplishments, and your offerings to a potential advertiser or partner.
The most important thing about your media kit is to BE RELEVANT to brands by telling them what’s in it for them. Meaning, WHY should they partner with you? What do you bring to the table? You showcase that in various ways throughout your media kit.
A media kit shows you’re serious about your blog. And looking serious, polished, and professional can lead to better brand partnerships which means more money for you! Not to mention more exciting work!
You don’t need to sit around twiddling your thumbs waiting to give someone your media kit. Try these proactive approaches to getting your media kit in the hands of potential advertisers or partners: